最近，苹果给出了截止2016年10月10日应用提交审核被拒的十大原因，大约有67%的开发者因为这十个原因被拒绝，其中App被拒的首要原因是应用的完整性。
苹果给出了应用被拒top 10原因，如下：
21% Guideline 2.1 – Performance: App Completeness
16% More Information Needed
8% Guideline 2.3.7 – Performance: Accurate Metadata
4% Guideline 4.1 – Design: Copycats
3% Guideline 2.5.4 – Performance: Software Requirements
3% Guideline 3.1.1 – Business: In-App Purchase
3% Guideline 4.0 – Design
3% Guideline 2.3.3 – Performance: Accurate Metadata
3% Guideline 2.3.0 – Performance: Accurate Metadata (screenshots)
3% Guideline 5.1.1 – Legal: Data Collection and Storage
另外，苹果还列出了其他的Common App Rejections
Crashes and Bugs
You should submit your app for review only when it is complete and ready to be published. Make sure to thoroughly test your app on devices and fix all bugs before submitting.
很明显，意思是是要做fix ALL bugs！不要上线后，用户点一下崩了，闪退了。而且还是个重现bug.一点就崩...
Broken Links
All links in your app must be functional. A link to user support with up-to-date contact information is required for all apps, and if you're offering auto-renewable or free subscriptions or your app is in the Kids Category, you must also provide a link to your privacy policy.
App中的所有链接必须是有效的。对于所有的Apps，必须有一个最新联系方式的用户支持。
Placeholder Content
Finalize all images and text in your app before sending it in for review. Apps that are still in progress and contain placeholder content are not ready to be distributed and cannot be approved.
在提交应用进行审核之前要完成所有的图片和文本。
Incomplete Information
Enter all of the details needed to review your app in the App Review Information section of iTunes Connect. If some features require signing in, provide a valid demo account username and password. If there are special configurations to set, include the specifics. If features require an environment that is hard to replicate or require specific hardware, be prepared to provide a demo video or the hardware. Also, please make sure your contact information is complete and up-to-date.
总之，不要让Apple没法审核。
在iTunes Connect的App Review Information部分输入所有审核app所需的细节信息。如果有些功能需要注册，提供有效的demo账户用户名和密码。如果有特殊的配置需要设置，请列出细节。如果有功能需要一个很难重现的环境或者要求特定的硬件，那要准备好提供一个demo视频或者硬件。同样，请确保你的账户信息是完整的和最新的。
Inaccurate Descriptions
Your app description and screenshots should clearly and accurately convey your app's functionality. This helps users understand your app and makes for a positive App Store experience.
为了保持正向积极的App Store experience，应用程序的描述和截图应该准确啊。总之，别把App Store搞的乌烟瘴气，中规中矩为好。
Misleading Users
Your app must perform as advertised and should not give users the impression the app is something it is not. If your app appears to promise certain features and functionalities, it needs to deliver.
应用程序必须像宣传的那样，不能给用户一种它并非如此的印象。
Substandard User Interface
Apple places a high value on clean, refined, and user-friendly interfaces. Make sure your UI meets these requirements by planning your design carefully and following our design guides and UI Design Dos and Don'ts.
苹果高度推崇整洁的、精致的以及对用户友好的界面。
Advertisements
When submitting your app for review, you’ll be asked whether your app uses the Advertising Identifier (IDFA) to serve advertisements. If you indicate that your app uses the IDFA, but it does not have ad functionality or does not display ads properly, your app may be rejected. Make sure to test your app on an iOS device to verify that ads work correctly. Similarly, if you indicate that your app does not use the IDFA, but it does, your app will be put into the “Invalid Binary” status.
提交应用进行审核时，苹果会询问你的应用程序是否使用Advertising Identifier (IDFA)进行广告宣传。如果你表明app使用了IDFA，但是它没有广告功能或者没有正确地展示广告，那么你的应用程序可能会遭到拒绝。请确保在iOS设备上对App进行了测试，以验证其能正确展示广告。同样，如果你表明App没有使用IDFA，但它确实使用了该服务，那么你的app将会被归为“Invalid Binary”状态。
Web clippings, content aggregators, or a collections of links
Your app should be engaging and useful, and make the most of the features unique to iOS. Websites served in an iOS app, web content that is not formatted for iOS, and limited web interactions do not make a quality app.
你的app应当是迷人的、有用的，并充分利用了iOS独有的特性。iOS应用程序中的网站，web内容并没有针对iOS格式化，那么有限的web交互很难做出一款高质量的应用程序。
Repeated Submission of Similar Apps
Submitting several apps that are essentially the same ties up the App Review process and risks the rejection of your apps. Improve your review experience — and the experience of your future users — by thoughtfully combining your apps into one.
提交数个本质上相似的应用程序会拖慢应用审核的进程，并且会有被拒绝的风险。考虑到审核-以及未来的用户体验-深思熟虑的组合成你的唯一App中。
总之，整理好了再给我们，不要让我们帮你整理！
Not enough lasting value
If your app doesn’t offer much functionality or content, or only applies to a small niche market, it may not be approved. Before creating your app, take a look at the apps in your category on the App Store and consider how you can provide an even better user experience.
这一点也是和app store的环境维护有关，Apple有意打造一个良好的app store环境，所以不希望小众客户群体的app存在太多重复。
The End.
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