First online premiere shakes fil

On Jan 23, it was announced that seven movies scheduled for release during the Chinese New Year holiday were to be pulled from cinemas because of the novel coronavirus outbreak. However, just one day later, on the eve of the lunar New Year, some domestic online platforms, such as Douyin (the Chinese version of TikTok), Ixigua Video, Toutiao and Huanxi Media, announced that one of the seven films, Lost in Russia, would be available for viewing at midnight on the first day of the New Year, free of charge.

在11月23日，宣布七部在新年假期预订发行的电影将会从电影院下线因为新型冠状病毒的爆发，然而仅仅是一天之后，阴历新年的前夕，一些国内在线平台像抖音（中国的版本TikTok），西瓜视频，头条新闻和欢喜传媒，宣布七部之一的电影，《囧妈》，将会在新年的第一个晚上可以获得的免费观看。

制片方虽然得到了6.3亿，但是惹恼了院线，徐峥以后的电影想在院线上映的话可能会被卡。而院线之前为囧妈上映的花费也打了水漂。最大的赢家恐怕是字节跳动，在获客成本上升和春节联欢晚会合作商被快手抢了的情况下，花6.3亿为自己打广告，既赢得好感又增加新用户。