Adventure Works Cycles公司数据分析

1 背景

            Adventure Works Cycles是AdventureWorks样本数据库所虚构的公司，这是一家大型跨国制造公司。该公司生产和销售金属和复合材料自行车到北美，欧洲和亚洲的商业市场。

Adventure Works Cycle这家公司的客户主要有两种:

           • 个体：这些客户购买商品是通过网上零售店铺

           • 商店：这些是从Adventure Works Cycles销售代表处购买转售产品的零售店或批发店

这家公司主要有下面四个产品线:

            • Adventure Works Cycles 生产的自行车

            • 自行车部件，例如车轮，踏板或制动组件

            • 从供应商处购买的自行车服装，用于转售给Adventure Works Cycles的客户。

            • 从供应商处购买的自行车配件，用于转售给Adventure Works Cycles客户。

2 项目目的

            • 将数据导入Hive数据库

            • 探索数据库并罗列分析指标

            • 汇总数据建立数据仓库(销售主题)

            • powerbi可视化

            • 制作11月自行车业务分析报告

项目成果部分图片：

ppt成果图片：PPT—11月自行车业务分析报告

3 数据处理

3.1 数据来源

项目数据描述：数据来源于adventure Works Cycles公司的的样本数据库，包括了公司4大应用场景的数据：Sales、Finance、Product、Manufacture

3.2 数据理解

3.3 数据导入 

现有资料是一个从sqlserver导出的.sql文件，里面有表名、表字段以及每个表的csv数据，利用文件读写+正则表达式解析出 hive 建表语句，然后利用 pandas 指定编码读取再保存为 csv 文件

1、在hive中创建一个基础数据层库adventure_cj，用来存放基础表数据

2、在python中利用正则表达式循环读取文件，获取表名和字段名

读取文件

得到以下数据

3、解析 table_info 字典，用来创建表

4、导入数据到hive

5、用遍历文件和pandas 读取数据使之转换成指定 utf8 编码格式的代码

得到utf8编码格式的csv文件并以|分隔

6、建立数据仓库汇总层

（1）创建一个新的数据库 adventure_dw_cj，为了方便查阅将adventure_cj中的基础表迁移过来

use adventure_dw_cj;

# 销售地区维度表

create table dimsalesterritory as select * from adventure_cj.dimsalesterritory;

# 网络销售表

create table FactInternetSales as select * from adventure_cj.FactInternetSales;

# 产品维度表

create table DimProduct as select * from adventure_cj.DimProduct;

（2）建立事实表 fact_time ，对比去年、上个月的销售额、销售额数量的不同

use adventure_dw_cj;

create table fact_time as

SELECT

a.*,

  b.amount      AS amount_last_year,

  b.order_number AS order_number_last_year,

  c.amount      AS amount_last_month,

  c.order_number AS order_number_last_month,

  round(((a.amount-c.amount)/c.amount)*100,2)                  AS amount_comp_last_month,

  round(((a.order_number-c.order_number)/c.order_number)*100,2) AS order_number_comp_last_month,

  round(((a.amount-b.amount)/b.amount)*100,2) AS amount_comp_last_year,

  round(((a.order_number-b.order_number)/b.order_number)*100,2) AS order_number_comp_last_year

FROM  (

  SELECT

    SalesTerritoryKey,

    concat_ws('-',substr(orderdatekey,0,4),substr(orderdatekey,5,2),substr(orderdatekey,7,2)) AS orderdate,

    year(concat_ws('-',substr(orderdatekey,0,4),substr(orderdatekey,5,2),substr(orderdatekey,7,2)))        AS time_YEAR,

    QUARTER(concat_ws('-',substr(orderdatekey,0,4),substr(orderdatekey,5,2),substr(orderdatekey,7,2)))      AS time_QUARTER,

    MONTH(concat_ws('-',substr(orderdatekey,0,4),substr(orderdatekey,5,2),substr(orderdatekey,7,2)))        AS time_MONTH,

    WEEKofyear(concat_ws('-',substr(orderdatekey,0,4),substr(orderdatekey,5,2),substr(orderdatekey,7,2)))  AS time_WEEK,

    count( SalesAmount )                          AS order_number,

    round(count(SalesAmount)*(0.9+rand ()*0.4),2) AS order_number_forcost,

    round( sum( SalesAmount ), 2 )                AS amount,

    round(sum(SalesAmount)*(0.9+rand ()*0.4),2)  AS amount_forcost,

    round(sum(SalesAmount)/count(SalesAmount),2)  AS customerunitprice,

    round( avg( TotalProductCost ), 2 )          AS per_productcost,

    round( avg( TaxAmt ), 2 )                    AS per_tax,

    round( avg( freight ), 2 )                    AS avg_freight

  FROM

    adventure_cj.FactInternetSales

  GROUP BY

    SalesTerritoryKey,

    OrderDateKey

  ) a

  LEFT JOIN (

    SELECT

      SalesTerritoryKey,

      OrderDateKey,

      date_add(concat_ws('-',substr(orderdatekey,0,4),substr(orderdatekey,5,2),substr(orderdatekey,7,2)), 365 ) AS orderdate,

      count( SalesAmount )            AS order_number,

      round( sum( SalesAmount ), 2 )  AS amount

    FROM

      adventure_cj.FactInternetSales

    GROUP BY

      SalesTerritoryKey,

      OrderDateKey

  ) b

ON a.SalesTerritoryKey = b.SalesTerritoryKey  AND a.orderdate = b.orderdate

LEFT JOIN (

    SELECT

      SalesTerritoryKey,

      OrderDateKey,

      date_add(concat_ws('-',substr(orderdatekey,0,4),substr(orderdatekey,5,2),substr(orderdatekey,7,2)),30) AS orderdate,

      count( SalesAmount ) AS order_number,

      round( sum( SalesAmount ), 2 ) AS amount

    FROM

      adventure_cj.FactInternetSales

    GROUP BY

      SalesTerritoryKey,

      OrderDateKey

  ) c

ON a.SalesTerritoryKey = c.SalesTerritoryKey  AND a.orderdate = c.orderdate

WHERE

  a.orderdate <= current_date()

ORDER BY

  a.SalesTerritoryKey,

  a.orderdate;

（3）创建事实表 Factinternet，对比销售额、销售数量与目标的完成率分析

use adventure_dw_cj;

create table Factinternet

as

select a.*,round(a.order_number/a.order_number_forcost,2) as order_number_forcost_comp,

round(a.order_number/a.order_number_forcost,2) as amount_forcost_comp

from (

SELECT

    a.OrderDatekey as orderdate,

    year(concat_ws('-',substr(orderdatekey,0,4),substr(orderdatekey,5,2),substr(orderdatekey,7,2)))      AS time_YEAR,

    QUARTER(concat_ws('-',substr(orderdatekey,0,4),substr(orderdatekey,5,2),substr(orderdatekey,7,2)))    AS time_QUARTER,

    MONTH(concat_ws('-',substr(orderdatekey,0,4),substr(orderdatekey,5,2),substr(orderdatekey,7,2)))      AS time_MONTH,

    WEEKofyear(concat_ws('-',substr(orderdatekey,0,4),substr(orderdatekey,5,2),substr(orderdatekey,7,2))) AS time_WEEK,

    a.SalesTerritoryKey,

    b.ProductSubcategoryKey,

    count( a.CustomerKey ) AS order_number,

    round(count(a.CustomerKey)* ( 0.9+rand ( ) * 0.4 ), 2 ) AS order_number_forcost,

    round( sum( a.SalesAmount ), 2 ) AS Amount,

    round(sum(SalesAmount)*(0.9+rand ()*0.4),2) AS amount_forcost,

    round(sum(a.SalesAmount)/count(a.SalesAmount),2) AS customerunitprice,

    round( avg( a.TotalProductCost ), 2 ) AS per_productcost,

    round( avg( a.TaxAmt ), 2 ) AS per_tax,

    round( avg( a.freight ), 2 ) AS avg_freight

FROM

    adventure_cj.FactinternetSales a

LEFT JOIN adventure_ods_lan.DimProduct b ON a.ProductKey = b.ProductKey

where concat_ws('-',substr(orderdatekey,0,4),substr(orderdatekey,5,2),substr(orderdatekey,7,2)) <= current_date()

GROUP BY

    a.OrderDatekey,

    a.SalesTerritoryKey,

    b.ProductSubcategoryKey) a;

7、每日定时更新数据

模拟基础数据更新，把每天新的销售数据入库到基础库中，并且更新汇总层的数据

0 1 * * * sh /root/adventure_cj/update_shell/update_data_everyday.sh   #每天1点0分执行这个脚本

4 PowerBI展示数据

借助ODBC使用powerBI连接Hive数据库

目的是从以日、月、季、年为时间维度，销售区域来分析Adventure Works Cycles这家公司的销售额、销量、客单价、平均税费、平均运费、销售额完成率、平均成本、销售大区占比以及产品销量

展示连接如下：Adventure_Work