iOS 通用链接Universal Link是在'URL Scheme'实现跳转外的另外一种跳转方式，不同于URL Scheme，Universal Link可以不经过Safari而直接跳转到你的App中（如果App没有安装，则在Safari中打开website）。

苹果文档Support Universal Links指出Universal Link相对于Custom URL Scheme有很多好处：

Unique: 无法被其他app声明，因为使用的是指向你自己website的链接
Secure: 当app被安装时，iOS会检查你上传到web server的文件，以此来验证app是否可以打开链接
Flexible: 即使app没有安装的情况下，打开链接也可以在safari上显示内容
Simple: 同样的URL同时应用于website和app
Private: 在不知道你的app是否安装的情况下，其他app也可以与你的app通信

根据文档，我们仅需三步，就可以支持Universal Link:

第一步

Create an apple-app-site-association file that contains JSON data about the URLs that your app can handle.

apple-app-site-association文件，文件名无后缀：

{
    "applinks": {
        "apps": [],
        "details": [
            {
                "appID": "9JA89QQLNQ.com.apple.wwdc",
                "paths": [ "/wwdc/news/", "/videos/wwdc/2015/*"]
            },
            {
                "appID": "ABCD1234.com.apple.wwdc",
                "paths": [ "*" ]
            }
        ]
    }
}

其中，apps必为空，appID即是你的App的bundle id，paths即是app与website关联的链接路径，也可以加NOT直出不需要关联的路径：

"paths": [ "/wwdc/news/", "NOT /videos/wwdc/2010/*", "/videos/wwdc/201?/*"]

第二步

Upload the apple-app-site-association file to your HTTPS web server. You can place the file at the root of your server or in the .well-known subdirectory.

将apple-app-site-association文件上传到HTTPS的根目录，或者.well-known子目录，以便可以直接通过如下链接访问：

https://<domain>/apple-app-site-association
https://<domain>/.well-known/apple-app-site-association.

第三步

Prepare your app to handle universal links.

在苹果开发者网站打开Associated Domains功能：

在XCode的配置中，打开Associated Domains功能：

添加以applinks开头的域名：

会自动生成含有这个域名的Entitlements.plist文件：

最后就是要在ApplicationDelegate中实现处理函数：

// Called on the main thread as soon as the user indicates they want to continue an activity in your application. The NSUserActivity object may not be available instantly,
// so use this as an opportunity to show the user that an activity will be continued shortly.
// For each application:willContinueUserActivityWithType: invocation, you are guaranteed to get exactly one invocation of application:continueUserActivity: on success,
// or application:didFailToContinueUserActivityWithType:error: if an error was encountered.
@available(iOS 8.0, *)
optional public func application(_ application: UIApplication, willContinueUserActivityWithType userActivityType: String) -> Bool

// If the user activity cannot be fetched after willContinueUserActivityWithType is called, this will be called on the main thread when implemented.
@available(iOS 8.0, *)
optional public func application(_ application: UIApplication, didFailToContinueUserActivityWithType userActivityType: String, error: Error)

引用

Support Universal Links

iOS 9 下Universal Link开发