Notes in Communication –Media Field
The scholars in Media Research use the concept of "field" in physics to create a new theory of Media Field in area of communication. This theory is a psychological theory which examines patterns of interaction between the individual and the total field, or environment. The concept first made its appearance in psychology with roots to the holistic perspective of Gestalt theories. It was developed by Kurt Lewin, a Gestalt psychologist, in the 1940s.
Lewin's field theory can be expressed by a formula: B = f(p,e), meaning that behavior (B) is a function of the person (p) and his/her environment (e).
Take an example of the Media Field Theory – the “corporation” of media people and artists
1 TV stations and major video websites are playing a role as a judger. They organize ranking lists and talent shows to decide the value of arts. This interrupts the art field’ inner rules and cheats unprofessional people.
2 Due to the specialty of TV stations and major video websites, there is a mess in art field that some people will have the idea that the recognition of media people is more important than that of peers. As a consequence, artists will ingratiate themselves with the media people in order to find recognition and capitals outside.
3 There is a kind of secret collaboration like hold a ladder for each other. A media can help an artist sell more products and earn more money by the strategies of ranking lists and so on. So these two sides have reciprocity and mutual benefit and the normal communication of art product has been destroyed.
The program ended last month on Tecent Video, Produce 101, was tremendously successful. But the contestants who won positions in Rocket Girls may not have success in the end. This show employed many scholars in Social Sciences as consultants to fulfil the scripts. When the show met controversial contestants, directors would feel lucky. As for Produce 101, it had Yang Chaoyue and Wang Ju, and then the directors could laugh in their dreams.
So the interest of the show and contestants are not the very same. The directors of the show enjoy the success of this show and then they will continue to design the next show. But the artists who take part in the show must grow up and be more professional.
As a result, one who takes part in the entertainment industry should learn to use the field theory and make better choices.
中文：
传播学学习笔记——媒介场
媒介场是研究传媒的学者们把物理学上“场”的概念，引入传播学领域之后，形成的一个新的理论。这种理论是用来解释个人与周围的场或者叫环境之间的互动模式的。它最早源于格式塔心理学派，之后被库尔特·勒温（1890-1947）在20世纪40年代发扬光大。
勒温的场理论可以用以下公式来描述：B = f(p,e)，指的是：行为(B)是个人(p)及TA周围环境的函数(e)。
举一个媒介场理论的实际应用——媒体人与艺术家“合作”
1电视或者视频网站扮演真理裁判者的角色，通过举办排行榜、选秀节目之类的活动，来定夺艺术的价值，严重干扰了艺术场的内在游戏规则，并欺骗了大多数外行。
2 由于电视台和视频网站的特殊角色，导致艺术场内部的混乱，有些人会认为成功与否取决于传媒的认可而非同行的评价，从而导致艺术家向媒体谄媚，在艺术场外寻求认可和象征资本。
3 媒体内外一种隐秘合作，即“互搭梯子”的把戏：媒体通过一些像排行榜等策略，促销艺术家的成果，两者互惠互利，用商业逻辑侵蚀艺术产品的正常传播过程。
比如说上个月结束的腾讯“创造101”节目，节目成功了，而成团的“火箭少女”不一定会成功。节目在进行中请了很多社会学的专家做顾问，来规划设计节目的剧本。当遇到有争议的参赛选手，导演反而会觉得很幸运。做节目的遇到杨超越、王菊这样的选手，简直做梦都要笑醒。
节目的利益和选手的利益并不一致，一个节目成功了，它的制作人还要做下一个节目，而不是像选手要在自己的业务领域继续做精，发展得更好。
所以对于混娱乐圈的人来讲，学一学媒介场理论，做更明智的选择，是很重要的。
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