Asian Game Market Overview in 20

作者: 天了噜是太阳大人 | 来源:发表于2018-06-27 00:02 被阅读28次

    All the statistics come from NEWZOO free report, here's the link:

    https://cdn2.hubspot.net/hubfs/700740/Reports/Newzoo_the_Role_of_Mobile_in_Esports_Report.pdf

    Looking back to 2017, game market grew in high speed. It is estimated that the market will keep on over 10 percent increasing in 5 years. Here are some findings.

    (1)Asia is becoming prominent gaming district globally.

    When it comes to games, Korea's high cyber games level and Japan's abundant game resources are really famous among the world. Now China is chasing after them, too. With the great development in east Asia, game market seems prosperous in Asia. The graph below demonstrates the market shares of each game type and 10 most grossing countries' internet population between west and east district.

    West and East Market Shares and Internet Population

    Despite console games are still popular among west countries, mobile games and PC games are taking on more shares in east countries. China is actually developing mobile games market in recent years, and we can see that the result is agreeable. 

    More high-level esports events choose Asian cities to be their host cities, too. Here's the top 50 esports events' viewership and their distribution area.

    Last year, LOL(League of Legends) World Championship was held in Beijing,  catching on great attention. Korea's regional championship(LCK) and Taiwan's regional championship(LMS) also have a great number of audience. To make full use of the influence of each region in Asia, China, Korea and Taiwan are planning to host more friendly to unite the power.

    (2)China’s incredible performance in gaming industry.

    Nowadays, China plays an important role in game market. There are more game enterprises and larger scale of netizens. Last year,China ranked first on game revenues, earning nearly 380 billion dollars. There are two other Asian countries on the list: Japan and Korea, ranking 3th and 4th respectively.

    What's more, China distributes more games on app store during spring, 2018. 

    The graph indicates that about 180 local games launch in China within a season, leaving Japan and Korea far behind. Besides, China keeps a steady output in Japan and Korea. Large companies such as Tencent is thinking of selling their games abroad.

    (3)The preference towards games is really difference from west to east.

    The preference towards games differs.

    TOP 10 grossing games in EU(Europe Union) and USA

    The left side means the most grossing games from EU and USA respectively. The middle list is each game title. The right side indicates the publishers of these games. Take Clash Royale as example, the map tells us there information:that the game Clash Royale published by Supercell, ranked top 10 in both EU and USA. Some companies like Supercell and King are dominating in both USA  and EU. Popular games like Candy Crush is easy to download and play.

    In China, Honor of Kings is one of the most popular games last year. The mobile game enables people to play during their leisure. What's more, the game mode is like a easy version of LOL. That's why more LOL players turn to Honor of Kings. China also has a traditional game that barely out of the rank: Happy Lord. The game is so popular among middle age adults.

    So how about the game categories?

    According to the pie chart, we can see that mobile games is dominant part in 2018. With the wide use of smartphone and WIFI, mobile games are more accessible to play for people. App store and android store provides massive mobile games for users to download. Console games companies are exploring their way to develop, too. Nintendo released switch to make revolution in console industry. In five years, there will another industrial boom. Last but not least, the game industry will become more ordered and legally flourishing.

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