Great stories succeed because they are able to capture the imagination of large or important audiences.
Great stories happen fast. First impressions are far more power than we give them credit for.
Average people are good at ignoring you .
The most effective stories match the world view of a tiny audience -and then that tiny audience spreads the story.
The best stories don’t teach people anything new, instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place.
What is great story
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