Artificial Intelligence Is Changing Social Media
Artificial intelligence is quickly becoming part of our social media world on our cellphones and computers. Text, images, audio and video are becoming easier for anyone to create using new generative AI tools.
人工智能正在迅速成为我们手机和电脑上社交媒体世界的一部分。借助新的生成式人工智能工具，任何人创建文本、图像、音频和视频都变得更加容易。
As AI-generated materials become more pervasive, it's getting harder to tell the difference between what is real and what has been manipulated.
随着人工智能生成的内容变得越来越普遍，要区分真实内容和被操纵的内容变得越来越难。
"It's one of the challenges over the next decade," said Kristian Hammond, a professor of computer science who focuses on artificial intelligence at Northwestern University.
西北大学专注于人工智能的计算机科学教授克里斯蒂安·哈蒙德（Kristian Hammond）表示：“这是未来十年的挑战之一。”
AI-generated content is making its way into movies, TV shows and social media platforms.
人工智能生成的内容正在进入电影、电视节目和社交媒体平台。
"Whether it's text, video, an image or audio, with generative AI we are seeing things that look like actual news or an image of a particular person but it's not true," Lee said.
李（Lee）说：“无论是文本、视频、图像还是音频，借助生成式人工智能，我们看到的东西看起来像是真实的新闻或某个人的图像，但其实不是真的。”
AI is also being used to create songs that sound like popular musical artists and replicating images of actors.
人工智能还被用于创作听起来像流行音乐艺术家的歌曲，以及复制演员的图像。
Among the demands of television and film actors and writers currently on strike in the U.S. are protections against the use of AI, which has advanced to replicate faces, bodies and voices on movies and TV.
目前在美国罢工的电视和电影演员及编剧的要求之一，是针对使用人工智能的保护措施，因为该技术已经发展到能够在电影和电视中复制面容、身体和声音。
A major concern, however, is that people are already being duped by AI, and as the technology becomes even more sophisticated, it will be even more difficult to discern its imprint.
然而，一个主要的担忧是，人们已经被人工智能所欺骗，而且随着技术变得更加复杂，要辨别其痕迹将更加困难。
Experts say norms, regulations and guardrails must be considered to keep AI in line.
专家表示，必须考虑规范、法规和防护措施，以使人工智能保持在正轨上。
"Does AI receive credit as a co-author?" Lee asked.
李问道：“人工智能会作为合著者获得赞誉吗？”
Lee said artificial intelligence will create big changes the public will get used to, much like the Internet and social media have done.
李说，人工智能将带来巨大的变化，公众会逐渐习惯，就像互联网和社交媒体所做的那样。
"The Internet is not inherently a good or bad thing, but it changed society," he said. "AI is also not good or bad, and it is going to do something similar."
他说：“互联网本身并非好事或坏事，但它改变了社会。人工智能也非好非坏，它将产生类似的影响。”
翻译：豆包（人工智能翻译）
整理：2024年7月23日于普洱金融培训中心
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