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阿里移动国际消费者洞察实习生

阿里移动国际消费者洞察实习生

作者: CarltonLee | 来源:发表于2017-08-04 12:01 被阅读0次

    Position: Consumer Insight Intern

    Responsibility:

    1. Data Management: Responsible for updating and managing daily marketing data from both internal and external sources;

    2. Vendors Management: Responsible for daily contact with research vendors;

    3. Research & Insight: Providing simple findings and insight based on marketing data;

    4. Internal Communication: Responsible for daily contact with other departments.

    Requirement:

    1. Interested in marketing research and internet category, familiar with both quantitative and qualitative research methodology;

    2. Sensitive to brand and communication in daily environment;

    3. Good logic and communication skills with carefulness and conscientiousness;

    4. Good Excel/PPT/SPSS skills;

    5. Fluent oral and written English, oversea living or study experience is preferred;

    6. Major in Marketing, Statistics, Anthropology, Sociology, Psychology is preferred;

    7. Can work 4-5 days a week for at least 4-5 months;

    职位:消费者洞察实习生

    工作职责:

    1. 数据管理:负责日常营销与调研数据的更新、整理;

    2. 供应商管理:负责日常与调研咨询公司进行沟通;

    3. 研究洞察:能够基于营销调研数据进行分析并提供基础洞察发现;

    4. 内部沟通:负责相关项目与内部各相关部门的沟通协作。

    职位要求:

    1. 对市场研究和互联网行业兴趣浓厚,熟悉定性、定量的基本研究方法;

    2. 对日常生活中的品牌与传播内容有较高敏感度;

    3. 有较强的逻辑思辨与表达能力,工作认真负责;

    4. 熟练操作Excel,PPT,SPSS;

    5. 英文口头语书面沟通流利,有海外生活、交换、留学经历优先;

    6. 社会学,人类学,统计学,心理学,市场营销专业优先;

    7. 每周能工作4-5天,能至少持续实习4-5个月。

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