2017年12月21日
最近,福布斯公布了全球收入最高的10位YouTube名人。
Not long ago, Forbes published its list of The 10 Highest-paid YouTube Stars In The World of this year.
在排行榜上,年仅6岁的美国小男孩瑞安,以1100万美元的收入名列第8。
On this list, a 6-year-old American boy whose name is Ryan ranks 8th with an income of 11 million dollars.
可别误会,他并不是什么IT神童,没有发明什么改变世界的APP。
Don’t get it wrong. He is not an IT wonder kid. Nor has he created any world-changing APP.
他只是一个爱玩的小孩。
He is just a little boy who loves to play.
而他的这个收入,也完全是玩出来的。
And he got this income all because he played.
瑞安就像大多数小孩一样,喜欢滑滑梯、骑三轮车和玩玩具。
Ryan is like most other kids. He likes playing on slides, riding tricycles and trying toys.
而瑞安的妈妈,也和很多其他的妈妈一样,喜欢拍自家的孩子。
Ryan’s mother is like many other mothers. She likes taking pictures of her kid.
不过,与众不同的是,瑞安的这些玩玩闹闹不光出现在老妈的朋友圈,而是被全球各地的小朋友关注着。
But what’s different is that the process of Ryan’s playing does not only show on his mother’s social media accounts but also in front of the eyes of kids around the world.
更重要的是,他还因此赚了大钱。
What’s more important is that he made a lot of money through this.
这些都发生在他的YouTube频道——瑞安玩具测评。
And this all happens on his own YouTube channel - Ryan ToyReview.
你可能以为这完全是出于瑞安老妈的商业头脑。
You’re probably thinking that this whole thing started in Ryan’s mother’s business-genius mind.
其实不是哦,这个视频主页,最早是瑞安自己提出要建立的,当时他只有4岁。
But no, it was Ryan himself who first proposed for such a channel. And back then he was only 4.
瑞安妈妈回忆说:
As Ryan’s mother recalled:
瑞安在成为小网红以前,就已经是一个玩具测评的狂热爱好者。
Even before Ryan became such a little net influencer, he was already crazy about toy reviews.
有一天,他问妈妈:“为什么别的小朋友都在玩YouTube,而我没有玩呢?”
One day, he asked his mom: “Other kids are using YouTube. Why am I not?”
于是,妈妈就决定在YouTube上创建他们自己的频道。
So mom decided to create their own channel on YouTube.
后来,他们去商店买了瑞安测评的第一个玩具,那是一个乐高玩具火车,此后的一切就是从这个玩具开始的。
Later, they went to the store and bought the first toy of Ryan ToyReview. That was a Lego train and the rest of the story all started with it.
现在,瑞安的这个频道早已成为了YouTube上最受欢迎的频道之一。
Now this channel of Ryan’s has long become one of the most popular channel on YouTube.
很多相关产业巨头和金主爸爸都来找他们合作。
Lots of investors and big companies in relative industries came to them for cooperation.
瑞安一家每个月的广告收入高达100万美元。
The income from advertisement for Ryan’s family per month is as high as 1 million dollars.
瑞安妈妈原本是一名高中化学老师,现在已经辞掉工作专职管理“瑞安玩具测评”频道。
Ryan’s mother was originally a high school chemistry teacher. Now she has quit her job and become a full-time manager of the Ryan ToyReview channel.
她说:这个频道会一直做下去,直到瑞安玩腻了为止。
She said that this channel will continue to exist until Ryan feels tired of this.
父母两人虽然也关心孩子的学习,但当瑞安玩耍的时候,他们都会用心去陪他玩。
Mom and Dad do care about Ryan’s study. But when it’s time for Ryan to play, they will seriously play with him.
瑞安的爸爸就经常一起出现在视频当中。
Ryan’s father even often shows up as part of the show.
如果是在国内,事情可能就完全不是这样了。
This may be all different if we move the stage back here to China.
只要瑞安稍微长大一点,大多数家长的做法恐怕就是让他专心学习。
Once Ryan grows a little bit older, I’m afraid that most parents would decide to force him to focus just on study.
玩玩具?玩游戏?不可能的。
Toys? Games? Forget it.
然而,最适合小孩子学习的场景,难道不正是在玩耍当中吗?
But isn’t playing the best situation for a kid to learn things?
讲真,一个热衷于打策略性游戏的人,和一个每天只知道狂做卷子的人相比,解决实际问题的能力要强多了。
Seriously, someone who loves playing strategic games, compared to someone who does nothing but dealing with exam papers all day, will definitely be way better in solving practical problems.
中国式家长这种对玩乐的集体憎恶,有多少是经过理性思考的?
This collective hatred that the Chinese parents have over playing and pleasure. How much of it is from rational reasoning?
有多少又真的是负责任的?
How much of it can be justified as an act of taking responsibility?
这些不让孩子玩、不陪孩子玩的家长,通常也并不会陪孩子学习。
These parents who don’t let the kids play and don’t play with them are usually not there as a support when their kids are actually studying.
他们因为自己无法应对真实社会的不确定性,就幻想了一套简单粗暴的成功法则,然后强迫自己的孩子去执行。
They themselves don’t have the gut to deal with the uncertainty of the real society, so they imagined a set of simple solutions toward success and force their kids to conduct them.
这才是这种现象的真相。
This is what’s really happening.
各位家长们,你们真的觉得自己合格吗?
Parents, look at yourselves. Can you really see yourselves as eligible?
网友评论