Traction-拉用户和开发一样重要

Traction

Traction

How any startup can achieve explosive customer growth

by Gabriel Weinberg and Justin Mares

"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.”

初创企业如何获得增长，至少要有50%的资源与开发同样多的投入才行。

书给我们列举了19个渠道，并提供了相关的实操案例

Nineteen channels:

1.Targeting Blogs

2.Publicity

3.Unconventional PR

4.Search Engine Marketing(SEM)

5.Social and Display Ads

6.Offline Ads

7.Search Engine Optimization(SEO)

8.Content Marketing

9.Email Marketing

10.Viral Marketing

11.Engineering as Marketing

12.Business Development(BD)

13.Sales

14.Affiliate Programs

15.Existing Platforms

16.Trade Shows

17.Offline Events

18.Speaking Engagements

19.Community Building

易网络的路径：

Site > APP >product

1.targeting Blogs > app / site

2.Publicity >Product and brand

3.SEM and APP store > app

4.SEO and AEO

5.EM for new and target user

6.BD

7.Sales

Targets:

• Lay out your milestones.
• Stay on the Critical Path.
• Actively work to overcome your traction channel biases.

步骤
1.先在一些新品推荐上爆光，直接介绍看看大家的反映
2.上一些如知识介绍案例等
3.2.在一些论坛上逐步拉人，同时在一些产品推荐上做