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写出一个强大标题的6步指南

写这个标题花了我1小时3分钟

BY  Tiffany Sun （自由作家）

翻译：Kevin嚼薯片

从,

“想出创意标题的方法” 到

“想出创意标题的巧妙方法” 到

“如何写出人们愿意读的有创意的标题” 到

“我如何写出强大的标题（和你该如何做）” 到

“写出一个强大标题的6步指南。”

当然，这听起来像是在浪费时间，因为有更重要的事等你去做（比如要付的账单，赚钱养活自己）。但我花这么长时间为每一个帖子写一个好标题的原因是，

“标题是让人们愿意去阅读你内容的成功的一半。”

你看，如果你不能吸引人们点击你的帖子，你就浪费了写一篇没人想读的文章的整个时间。这等于你从没写过一样。

这是你不想继续遇到的问题，尤其是当你想要扬名或发展自己职业的时候。

因此，如果你想让人们阅读你说的每一个字，你需要写一个好标题。没有其他借口和捷径。这就是为什么我创建了6步指南，帮助你每次去构想一个强大的标题。我已经改进了1年半了，现在我的帖子浏览量狂涨到好几千，阅读率提高到25%以上。

让我告诉你是怎么做的。

一个强大标题背后的场景

1 .想想你的读者可能会喜欢什么或发现什么有用的东西

在我考虑写这个话题之前，我已经知道读者想要什么。

我的团队在Rabbut做的一个调查。

28%的人希望他们的博客有更多的浏览量。

54%的人想知道要写些什么话题。

好的，我该说些什么来解决他们所有的问题呢?

噢！如何写一个超级朗朗上口的，（但又）令读者会想要去阅读的有用的标题。这不仅立即提高了他们的观点，同时帮助他们想出更有用的话题。完美！

当你知道读者正在面对的问题或者他们想要的东西后，很容易想到有用的话题。可以做一个调查，先找到你最高的浏览/推荐帖子，然后给这些读者发邮件（如果你有一个Medium的电子邮件列表的话）。

最好是知道哪些话题是高需求的，而不是盲目地写一些读者可能不喜欢或不关心的东西。

2. 编写你的第一个标题

先开始做。

不要担心它是否看起来很糟糕，因为它极有可能看起来真的很糟糕。这没关系。

我的意思是，我不希望第一个标题就是：“想出创意标题的方法（Ways to come up with creative headlines.）”。这感觉太老套了、太模糊、太无聊。但至少它围绕着我的主要目的——帮助人们写一个清晰的标题。

3. 将标题复制粘贴到Google（使用隐身模式）

我之所以使用“隐身模式”，是因为它给出的是一个特定的关键字或短语的全新的、无偏见的结果。换句话说，我可以更准确地看到Google上自然排名最高的标题结果。

例如，这就是我得到的:

不要在你的普通浏览器上直接搜索 —— Google可能会根据你之前的搜索结果对某些网站（以及标题）进行排名。

如何使用“隐身模式”：

- Windows系统、Linux系统、Chrome OS系统：按 Ctrl + Shift + n

-Mac系统：按 ⌘ + Shift + n

4. 记录下有力的单词和短语

你要做的就是从高排名的标题中记下最令人兴奋的、令人震惊的、包含情感的词语。然后把它们组合在一起，形成大标题（我将在下一个步骤中演示）。

5. 重新排列、精简、转换

写大标题最难的部分是选择哪些词要留下，哪些词要剔除掉。这完全取决于你来找出的最佳组合，揭示你的主要意图，触发读者去点击。

你需要检查你的标题是否太长或太短。据HubSpot的研究表明，博客文章的理想标题是 8 - 12个词，80字节以内（英文字符）。

让我来演示一下，我是如何根据第4步中选择的单词和短语来整理我的标题的。

我选择的单词和短语:

powerful（强大的）

ingenious（巧妙的）

creative（充满创意的）

attention grabbing（瞩目）

step-by-step guide（循序渐进的指导）

foolproof formula（简单的公式）

sure-shot ways（有的放矢）

in x minute(s) and x seconds（在x分钟内和x秒内）

can’t help but read（忍不住读）

that people will actually read（读者真正会阅读）

that hook your readers（吸引你的读者）

调整我最初的标题：

想出创意标题的方法（Ways to come up with creative headlines）

想出创意标题的巧妙方法（Ingenious ways to come up with creative headlines）

如何写出人们愿意读的有创意的标题（How to write creative headlines people will actually read）

写一个强有力的标题的方法（Sure-shot ways to write a powerful headline）

写有力标题的简单公式（A foolproof formula to writing powerful headlines）

如何在5分钟内写出引人注目的标题（How to write an attention-grabbing headline in 5 minutes）

如何写一个吸引读者的醒目标题（How to write a catchy headline that will hook your readers）

如何写一个强有力的标题，让人们情不自禁地阅读（How to write a powerful headline people can’t help but read）

我如何写出强大的标题（和你该如何做）（How I write powerful headlines (and how you can too)）

写着引人注目标题的简单指南（The foolproof guide to writing catchy headlines）

看看我可以用几个“选择的词”来表达多少个标题？如果你的清单上有更多“选择词”，效果会更好。

提示：为了获得更多的标题，请将你的新标题粘贴到Google，并记录下有力的词。然后重复步骤5：重新排列结构、精简无用内容、转换成更有力的词语。

6. 选择那个听上去最顺耳的标题

或者更好的是，问问你信任的人，看看他们更愿意点击哪个标题。

记住，一个伟大标题的关键点是要不同于人们通常的浏览习惯。像浏览Facebook信息流、观看Youtube视频、浏览喜欢的博主。以及你可以想象的。

这是一个嘈杂的世界，你想要确保你的标题是最响亮的，并承诺给他们一些他们所期望的东西。

所以，这就是为什么我有时会给同事或闺蜜2 - 3个标题，让他们选择听上去比较好的。当然，她们并不总是在身边，所以我会问自己，我能读懂这个吗？我能学到一些有价值的东西吗？

如果答案是肯定的，我将把它作为我的最终标题，这是最后的3个选择：

怎么写一个能吸引读者的标题（How to Write a Headline That’d Hook Any Reader）

写强大标题的简单公式（My Foolproof Formula to Writing a Powerful Headline）

写出一个强大标题的6步指南（My 6-Step Guide to Writing a Powerful Headline）

…最后我选择了：写出一个强大标题的6步指南（My 6-Step Guide to Writing a Powerful Headline）

图片来源：Skitterphoto

最后

准备好把这些步骤付诸实践了吗？

想想你的读者可能会喜欢什么或发现什么有用的东西，然后找出正确的主题。

编写你的第一个标题。

将标题复制粘贴到Google（使用隐身模式）。

记录下有力的单词和短语。

用你从第4步中记下的单词／短语来优化你的标题。

选择那个听上去最顺耳的标题。

祝你好运！

在文章底部打赏并留言，将获得《产品经理能力模型地图》和《运营能力模式地图》高清无码版本。

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My 6-Step Guide to Writing a Powerful Headline

This title took me 1 hour and 3 minutes.

BY  Tiffany Sun

To get from,

“Ways to come up with creative headlines” to

“Ingenious ways to come up with creative headlines” to

“How to write creative headlines people will read” to

“How I write powerful headlines (and how you can too)” to

“My 6 step-guide to writing a powerful headline.”

Sure, it might sound like an excess waste of time because there’re more important things to worry about (e.g. bills to pay, our own mouths to feed). But the reason why I take so long to craft a good headline for each one of my posts is because,

“Titles are half the battle to getting people to read your content.”

You see, if you can’t attract people to click your post, you wasted your whole time writing a piece nobody wants to read. It’s the same as if you never wrote anything at all.

And that’s a problem you don’t want to keep running into, especially if you want to grow your voice or business.

So if you want people to read every word you say, you have to write a good headline. No excuses. No shortcuts. That’s why I created a 6-step guide that can help you craft a powerful headline, every time. It’s one I’ve refined for over 1 1/2 years and is now bumping my post views to the thousands and my read ratio to over 25%.

Let me show you how it’s done.

Behind the Scenes of Writing a Powerful Headline

1. Think about what your readers might like or find useful

Before I thought about writing this topic, I already knew what my readers wanted.

A survey my team made at Rabbut.

28% wanted more views for their blog.

54% wanted to know what topics to write about.

Okay, what should I talk about that’d solve all of their problems?

Oh! How to write a super catchy, (but) useful headline people would want to read. That’d instantly boost their views and, at the same time, help them brainstorm more useful topics. Perfect!

When you know what problems your readers are facing or what they want, it’s easy to come up with useful topics.Create a survey. Find your highest viewed/recommended post. Email them (that’s if you have a Medium email list).

It’s better to know what topics are high in demand than to blindly write something people may not like or care about.

2. Write your first headline.

Just do it.

Don’t worry if it sounds crappy, because it probably WILL sound crappy. And that’s okay.

I mean I didn’t like the ring of my first headline: “Ways to come up with creative headlines.” It felt too cliché. Too vague. Too boring. But at least it wraps around my main purpose — which was to help people write clever headlines.

That’s all you need to do.

3. Copy-paste your headline into Google (via incognito)

The reason why I use incognito is because it gives me fresh, unbiased results for a specific keyword or phrase. In other words, I’d get a more accurate view on the highest ranking headlines on Google.

For instance, this is what I got:

Don’t search on your normal browser —Google might rank certain sites (and headlines) higher based on your previous search results.

To use incognito,

-Windows, Linux, or Chrome OS: Press Ctrl + Shift + n

-Mac: Press ⌘ + Shift + n

4. Jot down powerful words and phrases

What you want to do here is to jot down the most exhilarating, hair-raising, emotional words/phrases from high ranking headlines. Then combine them together to create great headlines (which I’ll demonstrate in the next step).

5. Rearrange. Cut. Swap.

The hardest part about writing great headlines is choosing which words stay and which words go. And it’s entirely up to you to figure out the best combination that reveals your main intention AND triggers people’s fingers to click.

Not to mention, you need to check if your headline is too long or too short. According to HubSpot, theideal headline lengthfor blog posts is between 8–12 words and under 80 characters.

Let me demonstrate how I spice up my headlines based on my chosen words and phrases from Step 4.

My chosen words and phrases:

powerful

ingenious

creative

attention grabbing

step-by-step guide

foolproof formula

sure-shot ways

in x minute(s) and x seconds

can’t help but read

that people will actually read

that hook your readers

Transforming my original headline: Ways to come up with creative headlines.

Ingenious ways to come up with creative headlines

How to write creative headlines people will actually read

Sure-shot ways to write a powerful headline

A foolproof formula to writing powerful headlines

How to write an attention-grabbing headline in 5 minutes

How to write a catchy headline that will hook your readers

How to write a powerful headline people can’t help but read

How I write powerful headlines (and how you can too)

The foolproof guide to writing catchy headlines

See how many headlines I can pump out with just a few “chosen words”? And it gets better if you have more “chosen words” on your list.

Pro-tip:To get more headline possibilities, copy-paste your new headlines into Google incognito and jot down more powerful words. Then repeat Step 5:Rearrange the structure. Cut the unnecessities. Swap to stronger words.

6. Pick the headline that sounds best to your ears

Or better yet, ask people you trust to see which headline they’d rather click.

Remember, the point of a great headline is to stop people from their usual online habits. From browsing on their Facebook feed. From watching Youtube videos. From going to their favorite blogger. You get the picture.

It’s a noisy world out there, and you want to make sure your headline is the loudest AND promises to give them something they expect.

So that’s why I sometimes present 2–3 headlines to my colleagues or sisters and ask them to pick the best-sounding one. Of course, they aren’t always around so I’d ask myself,would I read this? Would I learn something valuable?

If the answer is yes, I’d publish it as my final headline which out of these 3 choices:

How to Write a Headline That’d Hook Any Reader

My Foolproof Formula to Writing a Powerful Headline

My 6-Step Guide to Writing a Powerful Headline

…I chose:My 6-Step Guide to Writing a Powerful Headline.

Photo Credit:Skitterphoto

Wrapping up

Ready to put these steps into practice?

Think about what your readers might like or find useful, then pinpoint the right topic.

Write your first headline.

Copy-paste your headline into Google (via incognito).

Jot down powerful words and phrases from the top ranking headlines.

Spice up your original headline using the words/phrases you jotted down from Step 4.

Pick the headline that sounds best to your ears.

Good luck!

英文原文来自：https://writingcooperative.com/my-6-step-guide-to-writing-a-powerful-headline-5627cd1fca1