《CEO of the Product Revisited》
关于产品经理是不是产品的 CEO 这个话题,已经有不少争论,此前也推荐过几篇相关文章。不管你是否已有定论,不妨都再看看这篇。虽然在很多公司里,产品经理把很多事情都一肩挑,但作者提到产品经理可能要做的事情,可能你都没做过或者没机会做:
- a discussion with the legal counsel to better understand potential privacy issue
- a discussion with sales, marketing and finance regarding new pricing strategies
- a discussion with industry analysts around competitive landscape
- a discussion with sales and marketing around the capabilities of the sales channel
- a discussion with finance and legal about tax implications and considerations
- a discussion with marketing around alternative acquisition strategies
- a discussion with finance around costs, budgets and planning
- a discussion with business development around contracts and commitments
- a discussion with product marketing on launch timing and sales training
- a discussion with technology leadership on upcoming re-platforming efforts
- a discussion with the CEO on the status of specific reference customers
- a discussion with the data analyst on understanding some unusual user behavior
- a discussion with customer success on issues with the current product
- a discussion with the CISO about security considerations for a new effort
做下来了,才会深刻理解「是不是产品的 CEO」这个问题。
《Making Unsplash for iOS》
Unsplash 终于在上周推出了 iOS App。相较于网站,App 精简了许多功能,只有搜索、浏览、下载和分享。他们还特地写了一篇小文章,讲解这个 App 的使命和还算悲催的砍功能的过程。 对我来说,虽然在手机上搜图极为低频,但作为 Unsplash 的忠实伸手党,有了 App 也很是感激呀。另外它的拖拽下图的效果也有新意,不妨一试。
《Threads in Slack, a long design journey》
如果你也经常用 Slack,那 Slack 增加 Threads 功能背后的小故事就值得一读啦。前前后后迭代了七个版本,不容易。
《Inside Growth at Wistia: The Process Behind Our A/B Tests》
Wistia 团队做 A/B Testing 的方法总结。其中三个必备文档(测试总列表、测试跟进表、单个测试说明文档)和 ICE 排序法(对于每一个测试需求,都按照影响值、信心值和付出值来打分,再根据三者平均分高低来排序确定测试优先级)的运营都可以跟进学习。
《Five Models for Making Sense of Complex Systems》
介绍五种思考模型(不知道我理解得对不对):
- 思维脑图,发散思维,记录想法
- 概念脑图,整理你所理解的东西
- 系统模型,详细、准确展示产品结构
- 思维模型,梳理终端用户是如何理解产品的
- 概念模型,以简化方式讲解产品
《How Mercedes’ ‘pink noise’ protects your hearing from a loud collision》
你也许听过白色噪音。但粉色噪音呢?旧闻:梅赛德斯在发生车祸时会播放「粉色噪音」以屏蔽那些可能会给你带来心理阴影的撞击声、玻璃破碎声等等事故声音。什么是粉色噪音呢?回想一下瀑布声,或者 HBO 片头那段音效吧。汽车领域有哪些不为人知的用户体验设计,感觉是个不错的研究话题。
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