1. 通过开始一个新的段落来帮助你的发现在页面上引人注目
当你有重要发现的时候，开始一个新的段落。这个段落还可以比其他短更短一点，且去掉背景信息和引用。
2. 用更短的句子来展示你的发现
原始版本：*Equation 2 is the main result of our study and it can be used both in numerical codes to evaluate the impact of the presence of anomalies in the various samples taken, or for simple estimates for designing experiments.
修改后版本1： Equation 2 is the main result of our study. It can be used: (i) to evaluate in numerical codes the impact of the presence of anomalies in the various samples taken; or (ii) to make simple estimates for designing experiments.
修改后版本2：Equation 2 is the main result of our study. It can be used for two purposes. Firstly, to evaluate in numerical codes the impact of the presence of anomalies in the various samples taken. Secondly to make simple estimates for designing experiments
3. 利用好编号和标题
原版本：Equation 2 is the main result of our study. It can be used:
• in numerical codes to evaluate the impact of the presence of anomalies in the various samples taken
• for simple estimates when designing experiments
修改版本：Equation 2 is the main result of our study. It can be used to:
• evaluate in numerical codes the impact of the presence of anomalies in the various samples taken
• make simple estimates for designing experiment
原版本用了两个不同的语法结构，而在修改版本中，不定式在两个句子中都使用。这是一个文体规则，它通过以相同的方式处理各种信息元素，有助于读者理解
****也可以用子标题来引导读者
4. 使用一些信号词来提示作者下面的话是重要的
The following adverbs, used at the beginning of a sentence, are effective in signaling to readers that you are now going to tell them something important:
importantly, intriguingly interestingly surprisingly, incredibly, remarkably, significantly, unfortunately
You can also use adjectives that add a positive feeling to what you are saying, for example:
advanced , attractive, convincing, cutting-edge, effective, favorable, important, novel, productive, profitable, successful, superior, undeniable, valuable.
You can make them even stronger by adding extremely or very in front of them,
***这些词只能用一到两次，不然会让人觉得夸大成果
If you have something less important to say, you could probably just use a link word such as:
• in addition - to add an additional comment, benefit or feature
• however - to signal that you now have something to say that qualifies what you have just said
• in contrast - to highlight that what you are going to say next goes against what you have just said
读者更感兴趣的是具体的概念而不是一般概念。特别是当你给出你的关键发现时，你需要用最具体的还有特定的单词和短语。
5. 在讨论重要发现时避免使用平淡/普通的短语/词
6. 让非专家也能理解你的重要发现
原句. Results obtained have management implications and suggest that there is a high degree of improbability that sound fruit will be subject to an infection process by Panama disease and wounds have an inherent tendency towards a phenomenon of infection susceptibility with regard to bananas, therefore, necessary steps should be taken to set in place various guarantees so that bananas are handled in an adequately careful manner in order to under -take a strategy of lesion prevention.
修改后：Our results highlight firstly that Panama disease is unlikely to infect sound fruit, and that secondly wounds make fruit susceptible to infection. It is thus critical to handle bananas carefully so as to prevent wounds that are conducive to this disease.
更明确的版本： Our results highlight that Panama disease is unlikely to infect sound fruit, but rather it is wounds that make fruit susceptible to infection. Thus the best way to avoid infection is by ensuring that the fruit is handled carefully and not wounded. This is clearly critical for those involved in picking, packing, transporting and displaying bananas.
当然，这只是在重要发现的时候用，都用的话会被认为不专业/不正式/不科学
7. 说服作者相信你对数据的解释
We believe that there are three possible ways of interpreting our findings. The first, H1, is that the result of three, contrary to the normal result of two, can be explained by …However, if this were the case, then the result should have been four. In fact, H1 is probably due to the rather low computational power, which the authors [Bing et al 2006] who originally proposed H1 later admitted … Moreover, Bing’s methodology may have suffered from …
The second interpretation, H2, proposes that ….. H2 has found some agreement in the literature [Chan 2009, Marx 2011], however as highlighted by [Uswe 2011], H2 is the result of a discrepancy in the X values due to …
We thus believe that it is reasonable to discount H1 and H2, and that H3 provides the most reliable explanation for this apparently strange result. In addition, our finding is consistent with …
Further evidence for H3 is that …
***moreover 倾向于在否定情况下增加额外信息，in addition 倾向于在肯定情况下增加额外信息。
This paper is written badly, moreover much of the data is inaccurate.
This paper is extremely well written. In addition, the method is very innovative.
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