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After six successful quarters of sales in the Seattle area, for the last quarter were disappointing
too. General sales were down 16 per cent, on average, across our nine area stores.Whileas I noted in my last report, it is my view that some of this downturn canthenbe attributed to layoffs at IMP plc, which, as you know,itis the area's largest employer. During the quarter, IMP plc gave layoff notices to something in the region of 5 per centpartof its workforce. But it would be dangerous, I believe, to assume that our sales slump is due simple to such layoffs. In the same period of time, two powerful competitors-asSaveMarts and Bargain Buys- opened a totalsumof eight stores within our main catchment area.However, the grand openings of these stores were accompanied by their heavy advertising of sales items. I recommendthata thorough assessment ofhowthe impact of such competition upon our sales. Equipped with this detailed knowledge, we wouldscarelybe in a position to review our current strategy.
在西雅图地区成功销售了六个季度后,上个季度的业绩令人失望。我们九家地区门店的总体销售额平均下降了16%。正如我上份报告中所指出的,我认为销售额下滑在一定程度上要归咎于IMP公司的裁员,总所周知,IMP是这个地区最大的雇主。在这个季度,IMP公司向5%的员工发出了裁员通知。但我认为,如果认为我们的销售下滑是由于裁员造成的,那就太危险了。同时期的两个有力的竞争对手,-像Savemarts和Bargain Buys-在我们的主要集中区看了八家门店。大量的门店开业伴随着大量的销售广告。我建议对这种竞争对我们销售进行全面的评估。有了这些详细的知识,我们就可以重新审视我们目前的战略。
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