startup该怎么针对产品体验进行用户调查，怎么问问题

看了一个youtube上的视频讲startup该怎么针对产品体验进行用户调查的，好的，有用的user survey其实需要下很大功夫设计。

How to ask a question: conducting research for your startup by Google Search User Experience researcher Tomer Sharon

https://www.youtube.com/watch?v=8tiuWYs5Z-A

主要适用于Face to face interview，但是问问题的逻辑设计问卷时也可使用

How to ask questions , how to conduct research for a startup

Do:

- look for the story: set a situation, make people to recollect

- ask about behavior→ask to observe behavior. Even better :watch people to use your product（usability test*）

- extremely important to ask follow-up questions

Don't:

- don't ask about future: Would you buy it?

- don't lead the witness, don't show bias*: what do you think about it comparing to Netflix?

- don't ask for feedback: Show a demo and ask people's feedback

*In a usability test, users are given a prototype or the final product and asked to complete a series of typical tasks using the product.

** Response Bias:

A survey relies on self-reports. Sometimes respondents may answer questions based

on how they think they should be answered, rather than truly expressing their own

opinions. This phenomenon of providing socially desirable answers rather than

truthful answers is known as social desirability.

其他资源 博客：Validating Product Ideas http://www.leanresearch.co/book/  

Understanding your users by Kathy Baxter (有需要的我可以把电子版发邮箱）