Last week I had the opportunity to interview Seth Godin at his loft office in New York. It was incredible to connect with someone who has impacted my life and career in so many ways — many of which I desperately needed, though most likely didn’t know much of the time along the way.
上周，我得到了在Seth Godin的纽约阁楼办公室采访他的机会。与一个在太多方面影响了我的生活和事业的人产生联系让我感到不可思议，这些方面的影响大多是我迫切需要的，尽管一路走来，过程中我可能并没有意识到。
This Might Not Work: Seth is quick to tell you that most of the projects he starts fail — they don’t work. This idea has been liberating for me. It’s allowed me to to do just that — try things that might not work. I wrote an e-book a few years ago that nobody bought. I started a restaurant that, financially, wasn’t successful for a long time. I wrote blog posts that got ten reads, twelve reads or 100 reads. I’ve created Facebook ads that have done absolutely nothing, aside from drain my bank account. All of the things that might not work do two things: 1. It provides feedback for how to do it next time around which is incredibly powerful. 2. It drills into my brain the importance of having this mentality. It counterintuitively allows for you to become more confident and to continue to try new things, which is the only way to create anything in this world, and soon you develop a different perspective of the world and things start working — not all the time, but enough of the time to make it worth your time.
这可能不起作用：Seth很快就告诉你，他的大多项目都失败了——这个事实让我感到松了口气，它让我感到尝试但没有成功是被允许的。几年前我写了本电子书，没有人买；我开了一家饭店，长时间资金无法周转；我写了博客，阅读量仅10次、20次或100次；我在Facebook上发出广告，但除了耗尽了我银行账户里的钱，没有别的作用。所有这些“可能不起作用”的事情有两个作用：1.为下一次怎么做积攒宝贵经验；2.它在让我从内心深处明白这种心态的重要性。它会让你变得更加自信并继续尝试新事物，这是在这个世界上创造任何东西的唯一途径。很快你就会发展出不同的世界观，之后一切“可能不起作用”的事就开始发挥作用——并非所有事情都按照这一顺序发展，但能如此发展的事对你而言已经足够。
The Power of Fighting Through The Dip: Seth wrote the first ever book on quitting — when to quit vs. when to keep persevering through any of life’s challenges. For years, I was in this place that he calls “The Dip” — it’s the long stretch between the starting and finishing line entailingan insane amount of work, with little to no reward in return. The Dip exists in any endeavorworth pursuing — a challenging university degree, creating a successful business, a marriage, and the list goes on. The Dip is when most people quit, because they don’t want to keep persevering through the challenging times, because in reality, there is no guarantee of success. When I read The Dip three or four years ago, I was in a dark place — I wasn’t reaping the rewards of my efforts and no one in my life understood why I was grinding so hard at making my career work— The Dip saved my career, allowed me to keep pushing through, and to not give up, just because things were hard. Hard doesn’t mean that it’s not going to work, it just means that it’s hard. If it’s not hard, what the point? Everyone would do it.
力排众议的力量《低谷》：Seth写了有史以来第一本关于放弃的书——什么时候放弃，什么时候坚持面对生活中的挑战。多年来，我一直处在这个被他称为“低谷”的地方，在起点线和终点线之间，大量疯狂工作却几乎没有回报。“低谷”存在于值得竭尽全力追求的事物当中——一个具有挑战的大学学位、创造一个成功的企业、一段婚姻……“低谷”发生在大多人因不想在充满挑战的时刻坚持下去而辞职的时候，因为现实中没有成功的保障。当我三四年前读《低谷》时，我身处困顿，我没有因努力而收获回报，生活中也没有人理解我为何如此努力于我的事业——这本书拯救了我，让我有力量不放弃继续向前，因为事情充满困难，而困难并不等同于没有成效，困难只代表困难，仅此而已。如果一件事不困难，人人都能做到，做起来还有什么意义？
Seth Godin，世界营销大师，曾创办世界最早的在线营销公司，担任过雅虎特许营销副总裁，是《快公司》杂志专栏作家。其代表作有畅销书《紫牛》、《部落》等。他的书籍已被翻译为25种语言，他本人也是全世界最受欢迎的商业博客版主，个人博客被美国著名市场营销杂志《广告时代》评为最具影响力的营销类博客。
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