每日一句翻译解析

每日一句翻译解析

Toyota Motor,for example,alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign,which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.

词汇：1.alleviate 减轻

2. some 一些

3.damage 损失

4.recall 召回

5.earlier this year 今年早些时候

6.well-orchestrated 精心安排的

7.social-media 社会媒体

8.campaign 活动

9.engage with 与...接洽

10. on sites 现场

11.such as 诸如

12.social-news site 社会新闻网

主干：Toyota Motor alleviated some of the damage with a relatively quick and well-orchestrated social-media response campaign（方式状语）

插入语：for example

介词短语作后置定语： from its recall crisis earlier this year

定语从句：which included efforts

不定式作后置定语： to engage with consumers directly on sites

同位语：such as Twitter and the social-news site Digg

参考译文：例如，丰田汽车用相对迅速、精心策划的社会媒体回应活动，包括在诸如 Twitter 和社会新闻网 Digg 网站上努力（efforts）直接与消费者互动，减轻了其（ its）今年早期召回危机的一些损失。

翻译之道：1.译者将 with 短语拿出去提前处理成并列分句，句子重心移至句末，符合汉语重心在后的特点，值得学习。

2.句中的不定式有两种译法，一种是直接译为 efforts 的定语，一种是如译文顺译。