四年一度的世界杯来了，网上又开始流传着各种「女球迷必读」、「陪男友看球指南」、「世界杯期间女朋友须知」之类的“科普段子”，无不充斥着「女球迷不懂越位、不懂看球」的刻板印象...
于是，近日在国外社交媒体上，广大女球迷们发起了#WeAreFemaleFans「我们是女球迷/我们是女粉丝」的活动...
Campaign to change stereotypical* search engine images of female football fans
Campaign aims to displace images of women at football matches which they describe as ‘over-sexualised and non-representative’
*stereotypical：having the qualities that you expect a particular type of person to have 模式化的；类型化的；(老套的；典型的；带有成见的)
Women football supporters are launching a campaign before the World Cup starts with the aim of changing the way that female fans are represented on the internet - particularly in the images displayed by search engines.
The campaign by This Fan Girl, which is also being supported by Carabao*, aims to replace what they describe as ‘over-sexualised and non-representative’ images at the top of search results when people look for images of female football fans. They argue that most of the images that come top in search almost exclusively* feature young, slim white women, which only represents a fraction of female football fans.
*Carabao：卡拉宝活力饮料是一种活力饮料，而Carabao的原意是一种象征「战斗」的精神启发。
*exclusively：only 仅仅；专门；单独
This offer is available exclusively to our established customers.
只有本店老客户才能享受这一优惠价。
an exclusively female audience 仅限女性观众
This Fan Girl is an online community dedicated to female supporters, made up of photographer Amy Drucquer and her team, who visit stadiums around the UK to capture images of female fans in attendance at matches. Their gallery of images show a diverse range of women, young and old, on their way to watch football.
Drucquer says: “This is something we've felt passionately about since we first started taking photos of female football fans. We're excited to work on the We Are Female Fans campaign to affect tangible and visible change.”
Carabao's Anna Cooke says that: “This week the World Cup will kick off and be watched by millions of fans, male and female, yet it won't be long before the cameras are focusing gratuitously on female fans in the crowd and soon those images will feature online. Our campaign wants to tackle this and profile all female football fans, whatever their age, shape or size.”
For the World Cup campaign five images of a diverse group of female England fans at Wembley have been produced, and supporters are being encouraged to share stories about #WeAreFemaleFans in order to try and push these pictures up search rankings to displace the images currently displayed.
Female football fans attending an England match at Wembley. Photograph: This Fan Girl/Carabao
As well as the Carabao Cup, the energy drink company sponsors several women's teams, including Chelsea Ladies, Reading Women and Abingdon United WFC, and the mission to change the search results is also supported by Chelsea Ladies' Katie Chapman, who says: “Players come from a wide range of backgrounds, but I'm sure we'd all agree that we're football fans first and foremost*. I support the We Are Female Fans campaign as a fantastic step towards more diverse representation of female football.”
*first and foremost：more than anything else 首要的是，首先
In spite of being elected to office, she remains first and foremost a writer.
尽管被选担任公职，但首先她仍然是名作家。
来源：The Guardian
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