中国有许多 Medium的粉丝，有的Medium的粉丝玩得比原型更有意思，比如简书，呵呵。不过，亲，有一个坏消息，Facebook 也在学 Medium 。TechCrunch 的新闻标题是：重磅媒体大猩猩 Facebook 携 “Notes”再闯博客（家园）。
这卖相，大家应该很眼熟吧？
戴夫·温纳发现了这个变化。此公是美国互联网历史上的要人，有时被称为博客之父。从根本上说，他是一个卓越的软件工程师、互联网思想家、一辈子写博客的人，至今仍然影响力巨大。
事实上，戴夫·温纳与Facebook是业务合作伙伴，常为FB编个软件什么的。所以，他的报料，也许只是吹风。
事实上，戴夫·温纳与Facebook是业务合作伙伴，常为FB编个软件什么的。所以，他的报料，也许只是吹风。但这个变化，掀起了一场推特风暴，众媒体也及时跟进。的确，FB的这个动作，对于一直没有实质性突破的 Medium来说是个坏消息，对于 Medium的学习者来说，也是个坏消息。这个模式，已经被巨头们认可了，巨头也开始学习了，机会还有多少？
有媒体评论家这么说
Whether the new design can revive interest in Facebook’s Notes is unclear, but there is little doubt that Facebook wants to host as much as possible on its platform, rather than just being a repository for links that go elsewhere. And that desire extends across all forms of content, from text to video.
TechCrunch 报道中的这两句话最精彩：
Facebook’s advantage is its distribution.
People will write where they get an audience. If that’s Facebook, they’ll publish there.
当巨头们看清楚你手中的牌的时候，他们可以立马凑出一手比你更大的牌来。这是今天早上转得很多的另一篇文章，Facebook wants to be your all-in-one event calendar，说的不是同一件事。但是，all-in-one ，显然是小扎的诉求，也是所有互联网巨头的目标。
其实，故事的源头在这里：
Facebook Guts The Design Firm Behind Medium
The story Teehan+Lax isn’t telling
改天，让我们再深入地八一八。
更新：TechCrunch 最新的相关报道。其实，不用读具体报道，读下面这个标题就够了：
800-Pound Publishing Gorilla Facebook Barges Back Into Blogging With “Notes”
重磅媒体大猩猩 Facebook 携 “Notes”再闯博客（家园）
byJosh Constine(@joshconstine)
Facebook basically locked Notes in the basementfor the past half-decade. Its bare-bones blogging featurelaunched in 2006 as a place for writing missives that wouldn’t fit in a status update. After a few tweaks like the ability to insert photos, Facebook left Notes to languish.
The launch of Timeline in 2011 buried the feature so deep in the interface that one could conclude Facebook didn’t want to deal with Notes any more. It seemed like people were satisfied with short-form social media posts, and few needed a place for long-form blogging.
But then there wasMedium. Launched in late 2012, it’s slowly gained steam to become THE place for infrequent bloggers, touchy-feely corporate responses, journalistic experiments, and all kinds of *thinkfluenceship*. Meanwhile, Tumblr was maturing from quick GIF reblogs by scene kids to a legitimate blogging platform under its new owner Yahoo.
Facebook needed to wake up. The mainstream was ready to blog, and they didn’t want to set up a whole custom website to do it. In 2013, I wrote a stern call to arms for Facebook to overhaul Notes with three objectives:
Make Notes simple enough for anyone to use
Give Notes enough amplification in the News Feed to draw big audiences that people already have on Facebook but that are hard to build from scratch elsewhere
Design Notes to be classy enough that thought leaders want to use it
Later that year, I heard rumor of one wily Facebook engineer hellbent on getting the company to revamp Notes. Apparently Facebook listened.
Now, Facebook is testing a design update to Notes that makes it much simpler and classier looking. Spotted by David Winer and reported by Mic Wright at The Next Web, it features nearly full-width images without cluttered sidebars, and allows for big, beautiful cover images like Facebook profiles. Facebook told The Next Web “We’re testing an update to Notes to make it easier for people to create and read longer-form stories on Facebook.”
Here’s the old Notes design with gaudy (though useful) sidebars:
Here’s the new simple and classy Notes without the sidebar:
And here’s a Medium post featuring a similar design:
The new Notes certainly looks comprehensible to Internet n00bs, but slick enough that you could imagine venture capitalists or heads of state publishing on it. The real question, though, is whether Facebook is willing to put the power of the feed behind it.
The core problem with Medium is that it relies largely on Twitter for distribution. Medium was started by Twitter co-founder Ev Williams. For high-minded thinkfluenceship (blogging to grow and show off one’s influence), that works fine. But Twitter’s still working towards ubiquity with Averages Joes. Tumblr similarly still has a bit of a niche, unruly feel, purported by its esoteric fandoms and off-kilter porn.
Facebook’s advantage is its distribution. The same weapon it’s used to barge into web publishing with Instant Articles and video hosting with its auto-play clips could help it invade blogging. It’s similar to how LinkedIn used its natural traffic to launch a professional-minded publishing network.
People will write where they get an audience. If that’s Facebook, they’ll publish there.
And while Twitter doesn’t discriminate, showing every post to everyone, Facebook’s filtered feed shows you what it thinks you’ll actually consume.
That led to a quick shift from people and businesses on Facebook sharing links out to YouTube to them sharing native Facebook videos because they’re easier to watch on Facebook, so more people engage with them, so the feed shows them to more people. The same could happen to blogging. If you can share a Facebook Note’s link anywhere just like a Medium link, but you’ll get extra eyeballs on Facebook for writing with its platform, it could be a big draw for bloggers.
All Facebook has to do is make the on-Facebook reading experience of Notes better than clicking out to read a blog elsewhere. Just as with Instant Articles for publishers like BuzzFeed and the New York Times, Facebook could prep Notes so they’re immediately readable when discovered in the News Feed without waiting for a mobile site to load.
And with the new design now in testing, people will get a smooth reading experience once they open a Note.
It’s just another step in Facebook’s “Quest To Absorb The Internet.”
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